Press kit
Everything a reporter, event organizer or podcast host needs to write about Arun. Free to use with credit.
Fast facts
- NameArun Sella
- RoleEntrepreneur and founder
- Based inMadison, Wisconsin
- Businesses8 live online businesses across 5 markets
- ReachThousands of visitors every day
- EducationAccounting student at UW–Whitewater, graduating December 2026
- BackgroundBorn in India, adopted at a young age
- Contacthello@arunsella.com
Photo
Short bio
Arun Sella is an entrepreneur and founder based in Madison, Wisconsin. He has built eight online businesses, including Leftover Planner, FootingBooks, Paid Up, Second Look and Fair Quote, that help people manage money, avoid scams and price home projects. He is earning a Bachelor of Business Administration in Accounting at UW–Whitewater.
Longer bio
Arun Sella is an entrepreneur and founder based in Madison, Wisconsin. Born in India and adopted at a young age, he builds practical, mostly free tools for problems people actually have.
His eight online businesses span personal finance (Leftover Planner), bookkeeping and invoicing (FootingBooks, Paid Up), consumer safety and home (Second Look, Fair Quote, Present Tense), small-business websites (Hometown Web Co.) and casual games (Selluxe Club). Together they draw thousands of visitors every day.
Arun is completing a Bachelor of Business Administration in Accounting at the University of Wisconsin–Whitewater. His background includes an assurance internship at Wegner CPAs and leadership roles in youth education.
Story ideas
- The student with eight businessesHow an accounting student built and runs eight online businesses with no outside funding.
- Spotting scam textsA live demo of Second Look: upload a screenshot of a fake toll or bank text and see the warning signs.
- Is that quote fair?Fair Quote reads a photo of a contractor's quote and checks it against typical prices for the reader's ZIP code.
- Free tools, real businessesWhy making the core product free works, and how each site still pays for itself.
- Access and opportunityHow being adopted shaped Arun's focus on tools that are free and open to everyone.
- Debt or savings first?Running real numbers with Leftover Planner's plan comparison.
The businesses
Leftover Planner
Free money tools: budgeting, car deals, forgotten subscriptions, medical bills.
leftoverplanner.com ↗FootingBooks
Simple bookkeeping for small businesses and freelancers.
footingbooks.com ↗Paid Up
Make a clean, professional invoice in a minute.
paidupinvoices.com ↗Second Look
Paste a suspicious message and see the scam warning signs.
secondlookscams.com ↗Fair Quote
Estimate what a home project should cost before you call a contractor.
fairquotehome.com ↗Present Tense
A gift finder for when you have no idea what to get someone.
presenttensegift.com ↗Hometown Web Co.
Websites for local businesses.
hometownwebcompany.com ↗
Selluxe Club
A free-to-play social casino with virtual chips. No real money.
selluxeclub.com ↗
Get in touch
hello@arunsella.com
Arun is available for interviews, live demos, podcasts and speaking. He usually replies within two business days.